Shop Around

So you probably shop around for your grocery shopping, or for your petrol to get the best value. Obviously the same applies to bookies. Some bookies will offer better odds than others and sites like betbrain, oddsmonkey and oddschecker will help you find the best value odds.

 Now a new concept for me is that you now have to shop around for the best odds at the SAME bookie. Often they will offer different odds for the same outcome.

 For Example:

 For the Liverpool vs Dortmund Champions League match on 14th April 2016 BetBright who are usually quite competitive on odds offered the following odds.








Quite clearly these are all the same event, 0-0 draw, no goalscorer, no team scores, less than 0.5 goals. However depending on the which market you decide to put your €10, you will be walking away with either €75 or €110 profit. The worst case being if you bet on Under 0.5 goals. In this case the bookie gives you €75 and keeps the €35 difference between that and the fairer price of 11/1.

 It's not just BetBright at it, I have also noticed it on William Hill when you compare the price of "Home Team or Draw" in the Double Chance market with "Home Team +1" in the handicap market. Still clearly the same event but very often priced at a different price.

 It would be a ludicrous situation if you pull up to a particular Esso in the town and have to drive from pump to pump to compare prices at each individual pump. It seems that bookie's have a whole way of operating that is different from the rest of the world.

 I'll give the last word to BetBright.

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