Analysing Bet365 Open Account Offer

Bet365 will give you a bonus to match your first deposit up to €200. Is this good value?

If you read the terms and conditions you must stake your original deposit and the bonus three times before you can withdraw any winnings off your bonus. So for a €200 deposit with a €200 bonus that would require staking €1200. This is the equivalent of 60 €20 bets.

You have 90 days to do this.

A further restriction is that the bets must be made at odds of 1/2 (1.5) or higher.

We can still work with these restrictions and hopefully have some money left of the €200 bonus after the turnover requirements. The chart below shows that the shorter the odds, the closer to breaking even or even making a small profit. The chart was compiled from my database of odds and results from football-data.co.uk which records odds from 2002. It has also been augmented with odds for matches collected from paddypower.ie for all the top leagues in the Europe and some from outside Europe since the beginning of last season. 



Expected Return different odds, showing that you are closer to breaking even by betting on favourites and you are losing big by betting on long shots.

The 1/2 restriction does hurt us a little - you get a better return for even shorter favourites. However going by the chart above we would expect the bookies edge to swallow up just 4% of our stake if we bet at 1/2 or as close as we can get. So having been forced to stake €1200, we would on average lose 4% of that back to the bookie which is €48. This leaves us with €152 profit out of the €200 bonus. Remember €48 is just an average you could lose more or less.

That is the theory anyway. So I decided to dig into my data to see the practice. I took the last 60 games at 1/2 which is the odds that we wanted (or close to 1/2). I simulated a €20 bet on each game and I was surprised by the results.

Remember that the odds below and the results are real. The simulated part is the cash.

As you can see things worked out very well, rather than the expected average 4% loss per bet we would have made an average 16% gain per bet. There are a lot of end of season games included and some friendlies - these sort of results are harder to predict and it looks like the bookie's got it wrong. Don't be fooled though, I wouldn't count on making more than the theorised €152 on this promotion. Rather, this example provides a warning that the €152 is an expected average and the real profit could be a lot higher and therefore also a lot lower too.

In the below thought experiment we deposited €200, Bet365 gave us €200 bonus and we would have gone on to win a further €201.62 on our minimum requited bets.


DateCompetitionMatchBetFinal ScoreStakeProfitBalance
2015-05-10Swedish AllsvenskanHäcken vs OrebroBK Hacken@4/72 - 0€20.00€11.43€411.43
2015-05-10Czech First LeagueJablonec vs Slovan LiberecBaumit Jablonec@8/152 - 0€20.00€10.67€422.09
2015-05-10German BundesligaPaderborn vs WolfsburgWolfsburg@2/31 - 3€20.00€13.33€435.43
2015-05-12Turkish Super LigBuyuksehyr vs SivassporBuyuksehyr@11/202 - 1€20.00€11.00€446.43
2015-05-16Romanian Liga ITargu Mures vs Petrolul PloiestiTargu Mures@4/71 - 0€20.00€11.43€457.86
2015-05-16French Ligue 1Nice vs LensNice@5/82 - 1€20.00€12.50€470.36
2015-05-16Swiss Super LeagueSion vs AarauFC Sion@8/151 - 0€20.00€10.67€481.02
2015-05-16German BundesligaSchalke 04 vs PaderbornSchalke 04@5/81 - 0€20.00€12.50€493.52
2015-05-17Slovenian 1 SNLRadomlje vs ZavrcZavrc@8/130 - 4€20.00€12.31€505.83
2015-05-17Spanish LigaValencia vs CeltaValencia@5/81 - 1€20.00-€20.00€485.83
2015-05-17Dutch EredivisieHeracles vs Go Ahead EaglesHeracles@5/81 - 0€20.00€12.50€498.33
2015-05-17Turkish Super LigErciyesspor vs BuyuksehyrBuyuksehyr@4/70 - 1€20.00€11.43€509.76
2015-05-17Ukraine Premier LeagueVolyn vs HoverlaVolyn Lutsk@8/134 - 2€20.00€12.31€522.07
2015-05-17Swiss Super LeagueBasel vs Young BoysFC Basel@4/60 - 0€20.00-€20.00€502.07
2015-05-18Bulgarian A PFGHaskovo vs Cherno MoreCherno More Varna@8/151 - 3€20.00€10.67€512.73
2015-05-20Ukraine Premier LeagueMetalist vs ChornomoretsMetalist Kharkiv@8/150 - 0€20.00-€20.00€492.73
2015-05-20Polish EkstraklasaLech Poznan vs Slask WroclawLech Poznan@8/133 - 0€20.00€12.31€505.04
2015-05-23Slovenian 1 SNLKrka vs MariborMaribor@4/71 - 3€20.00€11.43€516.47
2015-05-23Slovenian 1 SNLCelje vs GoricaNK Celje@4/60 - 3€20.00-€20.00€496.47
2015-05-23Polish EkstraklasaPogon Szczecin vs Legia WarsawLegia Warsaw@8/150 - 1€20.00€10.67€507.13
2015-05-23Ireland Premier DivisionLongford Town vs LimerickLongford Town@4/71 - 0€20.00€11.43€518.56
2015-05-23Ukraine Premier LeagueMetalurh Donetsk vs HoverlaMetalurg Donetsk@8/130 - 0€20.00-€20.00€498.56
2015-05-23Portuguese Primeira LigaRio Ave vs Sp LisbonSp Lisbon@3/50 - 1€20.00€12.00€510.56
2015-05-23Spanish LigaBilbao vs VillarrealAth Bilbao@2/34 - 0€20.00€13.33€523.90
2015-05-23Spanish LigaAlmeria vs ValenciaValencia@2/32 - 3€20.00€13.33€537.23
2015-05-23Croatian Prva HNLHajduk Split vs ZagrebHajduk Split@8/151 - 0€20.00€10.67€547.90
2015-05-23United States MLSLA Galaxy vs Houston DynamoLA Galaxy@4/61 - 0€20.00€13.33€561.23
2015-05-23Russian Premier LeagueSpartak Moscow vs UfaSpartak Moscow@8/151 - 2€20.00-€20.00€541.23
2015-05-23German BundesligaEin Frankfurt vs LeverkusenLeverkusen@2/32 - 1€20.00-€20.00€521.23
2015-05-23United States MLSColumbus Crew vs Chicago FireColumbus Crew@4/62 - 2€20.00-€20.00€501.23
2015-05-23German BundesligaM'gladbach vs AugsburgM'gladbach@11/201 - 3€20.00-€20.00€481.23
2015-05-24Romanian Liga ICeahlaul Piatra Neamt vs CS U CraiovaUniversitatea Craiova@4/72 - 1€20.00-€20.00€461.23
2015-05-24Ukraine Premier LeagueMetalist vs Illichivets'Metalist Kharkiv@8/153 - 1€20.00€10.67€471.90
2015-05-24Russian Premier LeagueKrasnodar vs RostovFK Krasnodar@4/72 - 1€20.00€11.43€483.32
2015-05-24United States MLSNew York RB vs Philadelphia UnionNew York Red Bulls@4/70 - 2€20.00-€20.00€463.32
2015-05-24English Premier LeagueMan City vs SouthamptonMan City@4/72 - 0€20.00€11.43€474.75
2015-05-24English Premier LeagueLeicester vs QPRLeicester@3/55 - 1€20.00€12.00€486.75
2015-05-25Swiss Super LeagueSt Gallen vs AarauSt. Gallen@8/135 - 1€20.00€12.31€499.06
2015-05-25Turkish Super LigAkhisar Bld Spor vs BursasporBursaspor@2/30 - 1€20.00€13.33€512.39
2015-05-25Russian Premier LeagueCSKA Moscow vs Rubin KazanCSKA Moscow@4/73 - 0€20.00€11.43€523.82
2015-05-27Romanian Liga IConcordia Chiajna vs Petrolul PloiestiConcordia Chiajna@8/133 - 2€20.00€12.31€536.13
2015-05-28United States MLSPortland Timbers vs DC UnitedPortland Timbers@4/61 - 0€20.00€13.33€549.46
2015-05-28United States MLSSeattle Sounders vs Colorado RapidsSeattle Sounders@8/131 - 0€20.00€12.31€561.77
2015-05-28United States MLSLA Galaxy vs Real Salt LakeLA Galaxy@8/151 - 0€20.00€10.67€572.44
2015-05-29Croatian Prva HNLDinamo Zagreb vs RijekaDinamo Zagreb@4/74 - 0€20.00€11.43€583.87
2015-05-29Swiss Super LeagueBasel vs St GallenFC Basel@8/154 - 3€20.00€10.67€594.53
2015-05-30Slovenian 1 SNLGorica vs ZavrcNd Gorica@8/154 - 0€20.00€10.67€605.20
2015-05-30United States MLSWhitecaps vs Real Salt LakeVancouver Whitecaps@4/62 - 1€20.00€13.33€618.53
2015-05-30United States MLSToronto vs SJ EarthquakesToronto FC@4/63 - 1€20.00€13.33€631.87
2015-05-31Italian Serie AInter vs EmpoliInter@9/174 - 3€20.00€10.59€642.45
2015-06-05Polish EkstraklasaKorona Kielce vs PodbeskidzieKorona Kielce@4/73 - 1€20.00€11.43€653.88
2015-06-05Ireland Premier DivisionGalway vs Cork CityCork City@4/61 - 3€20.00€13.33€667.22
2015-06-05Ireland Premier DivisionShamrock Rovers vs Sligo RoversShamrock Rovers@8/155 - 1€20.00€10.67€677.88
2015-06-05FriendlyHungary vs LithuaniaHungary@4/74 - 0€20.00€11.43€689.31
2015-06-05FriendlyHolland vs USAHolland@8/153 - 4€20.00-€20.00€669.31
2015-06-06FriendlyColombia vs Costa RicaColombia@8/131 - 0€20.00-€20.00€649.31
2015-06-07FriendlyParaguay vs HondurasParaguay@8/132 - 2€20.00-€20.00€629.31
2015-06-08FriendlyDenmark vs MontenegroDenmark@8/132 - 1€20.00€12.31€641.62
2015-06-09FriendlyUganda vs GambiaUganda@8/131 - 1€20.00-€20.00€621.62
2015-06-09FriendlyFinland vs EstoniaFinland@4/60 - 2€20.00-€20.00€601.62
Totals:€1200.00€201.62

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